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Ullrich Angersbach - eBook
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eBook

Ullrich Angersbach: „Beim Hedge Fondsmarketing kommt es auf jedes scheinbar unwichtige Detail an.“

Ullrich Angersbach ist selbständiger Marketingcoach für Fondsmanagementgesellschaften. Er blickt auf eine langjährige Laufbahn in der Finanzbranche zurück. Seine Erfahrungen mit Fondsmanagern einerseits und Investoren andererseits hat er in einem Buch mit dem Titel: „What Works in Hedge Fund Marketing and Investor Relations“ zusammengefasst. Was für Hedge Fonds Marketing gilt, gilt größtenteils für alle alternativen Kapitalanlagen. Derzeit ist dieses Buch nur in englischer Sprache erhältlich.

Die Zielgruppe, die Ullrich Angersbach mit diesem Buch ansprechen möchte, sind vor allem seine Kunden aus den Jahren seiner selbständigen Tätigkeit seit 2008. Die Absicht des Buches ist es, den Fondsmanagern und Fondsmanagementgesellschaften, die er berät, zu helfen, ihr verwaltetes Vermögen schnell und nachhaltig zu steigern. Die zentrale Fragestellung ist: Wie können gerade kleine Fondsmanager mit geringem Budget Investoren gewinnen?

Jetzt erhältlich als eBook unter:

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